I Don’t Just Make Things Look Pretty

Apparently there’s a miss conception out in the business world that “pretty” is all it takes to make a product or service successful. If that’s the case then I guess the business world is a very successful place and pigs have their own airports.

The Importance of Using a Good Copywriter

It seems that every small-business owner I run into considers themselves a copywriter. Usually they will get that you need a designer, web designer, maybe even a marketing person but they just don’t see the value of a copywriter. After all they learned to write in grade school, didn’t they? So they should be able to write ad copy, web content, and most anything a good marketing plan would require, right?

Ethics? We Don’t Need No Stinkin’ Ethics!

Have we as a business community lost our love for our fellow man? Has money replaced the satisfaction of building a business on ethics and fair play? Is it an “all or nothing world” now? I hope not. If so I’ll be looking for a cave to hole up in.

How Likeable are You as a Business Person?

We as business people all want the ideal customer. We want to attract positive people who will enjoy our products/services. Customers that will return time and time again to do business with us. So how to we attract such people?