So You’re Thinking of Starting a Business

January 13, 2012 at 7:01 pm Leave a comment

Click on me!

Let me get this straight. I’m not going to discourage you in the least. I strongly believe that new small businesses are what are going to save our economy. What I am going to do is encourage you to slow down, think it through, and make some wise decisions. I’ll sum it up in a few points.

Start with a business plan. Utilize the SBA, SCORE or your local not for profit small business development center and pick their brains. They can be a wealth of information and usually it’s free. Here locally in Johnson County we have the Kansas Small Business Development Center. The service is free. Let them help you develop a sound business plan.

Make sure you’re plan includes branding. You need to think of branding right up front. How do you want the public, you’re potential customers, to see you. As a small business owner you are your brand. You are whom the customer will rely on for a good experience with your company. Branding is not just a well-designed logo, signs, or stationery. It’s how you perform customer service, how you train your staff, even how clean you keep the place. Think McDonald’s. They have branding down pat. When you put branding at the top of the list and make it a priority you also need to figure it in to the budget. Your brand must be in place before you even open the doors. Without it you will have no direction on how you plan on marketing your new enterprise.

Have a marketing plan. A marketing plan will be well thought out. You will know who your target market is, who your customer is. By knowing the nuts and bolts of whom you want as a customer you will then begin to know how to get you message to them. Do they read newspapers, watch TV, or sit in front of a computer a lot? Do they like informational advertising or humorous? These and many questions must be answered before you buy your first ad or place a commercial on TV. Long before you open your doors this homework must be well on its way to completion and the HOW of you marketing must be in place.

Make sure you are funded. Every new businessman thinks he can start a business on a shoestring. Truth is you don’t need millions but having enough money to keep the doors open until your profitable is a goal you should shoot for. Will it take 6 months, 12 months, or 2 years to become profitable? If so you will need operating expenses to get you through. Otherwise you may be tempted to not spend money on your brand and marketing. Without these you won’t last long.

Remember this one thing: Branding and Marketing aren’t expenses but investments. By investing in them you ensure your success over the long haul.

If I can be of service to you buy sitting down with you and helping you craft a successful brand and marketing plan, please don’t hesitate to contact me. As always the first meeting is free.

Michael Irvin
Creative Project Manager
913.677.7060 cell: 913.530.7030
mirvin1129@yahoo.com

Find me on
LinkedIn
: http://www.linkedin.com/in/michaelirvincpm
Plaxo: http://tinyurl.com/nps8o2
Twittter: http://twitter.com/mirvin1129
Facebook: http://www.facebook.com/michaelrvinbigideaguy
Business Profile: http://www.kconlinecommunity.com/profile/MichaelIrvin
Graphic Design and Illustration Portfolio: http://www.behance.net/michaelirvin
Fine Art Portfolio: http://www.taltopia

Advertisements

Entry filed under: Uncategorized.

First Blog of the New Year, What’s Ahead? “We Have Nothing to Fear But Fear Itself” FDR

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

Trackback this post  |  Subscribe to the comments via RSS Feed


Enter your email address to follow this blog and receive notifications of new posts by email.

Join 487 other followers

Think Out Loud Calendar

January 2012
M T W T F S S
« Dec   Feb »
 1
2345678
9101112131415
16171819202122
23242526272829
3031  

Archives

Follow me on Twitter

Blog Stats

  • 6,200 hits

%d bloggers like this: