The Importance of Using a Good Copywriter

February 17, 2012 at 9:18 am 3 comments

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It seems that every small-business owner I run into considers themselves a copywriter. Usually they will get that you need a designer, web designer, maybe even a marketing person but they just don’t see the value of a copywriter. After all they learned to write in grade school, didn’t they? So they should be able to write ad copy, web content, and most anything a good marketing plan would require, right? They may think so but it’s a rare business owner who can write effective ad copy or web content let alone the myriad of pieces of copy that a good marketing plan requires.

A copywriter doesn’t cost he pays This is the hardest thing to get through to a small businessperson, especially on a tight or non-existing budget. Think of it this way though. Instead of saving money you’re actually losing money by writing your own copy. First of all you probably have a business degree not a journalism degree so writing copy doesn’t necessarily come naturally. So it takes you longer to write something than a professional copywriter. This is time spent that you can’t afford to take away from the business. Your time would be better spent doing what you do best…running the business. Second, a good copywriter knows how to craft effective copy. He knows what words motivate potential clients. He knows how to optimize his text for the web by using keywords. A good copywriter is practiced at selling products. He has valuable experience partnering with business owners to get their story told to the world effectively. These are qualities that take years to cultivate. Do you have the time?

Copywriters understand SEO Nowadays it takes more than being a good writer to be successful at copywriting. Now a copywriter has to keep in mind SEO (search engine optimization) so his client can be found easily on the web. If your web content is not optimized so the search engines will readily pick you up you are losing out on a great opportunity to reach potential customers. Today’s copywriter will carefully craft text that is optimized for the web. He will keep this in mind when working on projects that may end up on the web at some point. This is an important marketing strategy and should not be taken lightly. Keywords that trigger search engines are very important in today’s written communications.

A good copywriter understands design A good copywriter also understands good design and can partner with a designer to enhance the overall design. By designing his words to work seamlessly with the design you multiply the effectiveness of the project. A well thought out headline can make a good design become a great design. Don’t miss out on this key component of effective advertising.

So even though you fancy yourself a copywriter it’s best left to the professional. Trained copywriters bring with them not only talent, but also valuable experience. Experience you need in getting your message out there. So stop banging your head against the wall trying to come up with some clever copy for your latest ad campaign. Instead hand that important task off to a professional and reap the benefits of more time, better results, and increased sales.

If you “get” what I just said and need help finding a great copywriter, give me a call. I can customize a creative team to your present needs. A talented team that will increase your sales and exposure to the business world.

Michael Irvin
Creative Project Manager
913.677.7060 cell: 913.530.7030

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Entry filed under: Uncategorized.

Ethics? We Don’t Need No Stinkin’ Ethics! I Don’t Just Make Things Look Pretty

3 Comments Add your own

  • 1. Liz Craig  |  February 18, 2012 at 8:00 pm

    Hey, Michael,

    Know any really good copywriters? 😀


  • 2. Michael Irvin  |  February 20, 2012 at 8:00 am

    A few, as I stated you wordcrafters are worth your weight in good written copy. Good to know you’re paying attention.


  • 3. stevewhitewrites  |  February 20, 2012 at 9:01 am

    Hear, hear! Great article!


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